APA Tours the Division of Multimedia Properties

January 10, 2013 11:51 pm

RSVP for the APA Tour of the College of Journalism’s Division of Multimedia Properties.  The division includes seven broadcast stations (more info below), which allow students from throughout the College to gain experience in a competitive broadcast marketplace. More than 300 students work in news, sports, production, management, web design, promotions and advertising for the stations each semester.

Tour Date:  Friday, January 25

Tour Time:  2:30 p.m. – 4:00 p.m.

Tour Location:  Weimer Hall

**Please Note:  space is limited, and RSVPs are required

Florida’s 5, WUFT-TV

WUFT signed on the air November 10, 1958 with a mission to provide educational broadcasting to the University of Florida and other schools within the broadcast area. In the late ’50s and early ’60s programming emphasis at WUFT was on instructional broadcasts. With the addition of award-winning, locally produced programming such as the student-produced WUFT-TV5 News and other content, today WUFT-TV emphasizes prime-time programming from PBS, along with Hollywood classic films.  Its 7 a.m. – 5 p.m. day-time emphasis is on educational programming featuring children’s shows.   In 2012, WUFT-TV’s evening newscast was named the number one student produced television newscast in America.


WRUF-TV6 is a digital television station broadcasting on DTV channel 10.1 in full HD to the Gainesville area market on Cox Cable Channel 6.  With 100 percent locally originated programming produced by students in the College of Journalism and Communications, WRUF-TV6 has quickly become a market leader for in-depth weather information and Gator sports.  In addition, the College’s students provide news briefs throughout the day, giving listeners a variety of news, weather, entertainment and sports programming.


Gainesville’s first local radio station and one of the oldest in Florida, WRUF-AM,  serves 13 counties as ESPN 850 with seven hours of locally-hosted sports talk shows featuring Steve Russell, Larry Vettel and the Cheap Seats, a student hosted show. The top-rated sports station in the market, ESPN 850 also features Gator sports. WRUF-AM  went on the air in 1928 and celebrated its 80th anniversary in 2008.   ESPN provides College students with an opportunity to be a part of UF’s heritage radio station producing short and long-form sportscasts, sports talk, production and social media.

Country 1037 the Gator, WRUF-FM

WRUF-FM, Country 1037 the Gator, is the highly-rated 100,000 watt WRUF-FM, sister commercial station to ESPN 850. The Gator programs a contemporary country format targeting adults 25-54 and the station consistently ranks in the top five of all stations in the Gainesville/Ocala radio market.  The Gator also is the home to the Florida Gators, providing football, men’s basketball and baseball to more than 16 counties in north Florida.  College students are regularly involved in the station through an in-depth radio programming and management course taught by the station’s management.  The course features extensive work in programming, music scheduling, traffic, promotions and more.

Florida’s 89.1 WUFT-FM & WJUF-FM

WUFT-FM and its repeater station, WJUF-FM, provide 24/7 news and talk to a large section of north central Florida.  WUFT-FM is a 100,000 watt public radio station serving 16 counties in North Central Florida, while WJUF-FM is a 20,000 watt repeater station that serves the residents of Citrus, Hernando and Pasco counties. Signing on in September 1981, WUFT quickly garnered a reputation as one of the top public radio stations in the country. Broadcasting on 89.1 in stereo from studios located in the University of Florida College of Journalism and Communications, WUFT-FM presents a 24/7 news/talk service. The College also provides opportunities for students in Spanish language programming on WUFT Ahora, a WUFT HD station that features news and public affairs including Spanish language newscasts produced by the College’s students.  more »


Rock104.com is the internet radio station launched by the College in 2010 when the format of WRUF-FM changed to contemporary country. Students are involved in Rock104.com through programming, music scheduling, serving as announcers/disc jockeys, etc. The station features classic rock along with cutting edge new music and local bands from the Gainesville area. Rock104.com is available worldwide online and via smartphone apps dedicated to the station.

Radio Reading Service

This service went on-air in June of 1992. It regularly broadcasts selections from books and newspapers to blind and visually impaired persons. The service offers more than 50 hours a week of readings from local and regional newspapers, books and magazines to keep listeners in touch with their communities and the world. Readings are broadcast to listeners via a special radio receiver. These receivers are loaned free to listeners deemed eligible by a medical professional.